Having the opportunity to design for a living is a magnificent gift and creating something that didn’t previously exist is truly delightful. I enjoy turning ideas into tangible, meaningful products that help organizations better serve their communities. My goal is to provide marketing tools that can connect clients with the customers that need their help. I’ve had opportunities to develop impactful re-branding strategies for c-suite executives to reconnect with customers in a more saturated market.

I’ve also developed streamlined visual systems used by in- house marketing, and creative teams to maximize work efficiency; ensure brand consistency across teams; and champion creativity, accountability, and team pride.

At Met Creative Group, I help clients connect with their customers by first making their brand more recognizable to target customer groups. I frequently use design as an all-purpose, problem-solving tool throughout this highly collaborative process. Projects for my clients have ranged from quarterly newsletter releases that help their customers stay abreast of industry updates that affect them; to product visualizations used to introduce new consumer products designed to make life easier and more enjoyable.

Before devoting my work full time to Met Creative Group, I served as Director of Creative Services at an award-winning commercial real estate firm whose clients include Twitter, Enterprise, Sharp Electronics, Liberty Mutual, and Skype. In addition to my consultant work, I enjoy outdoor activities, and care for my two rabbits — Velvet and McKenzie.”

—Tara Davis, MID, Principal, Met Creative Group